How to become a 'family' member of the customer
But it is very difficult to become a 'family member' of the customer, user, reader ...
If a stranger wants to become part of our family and gain our trust, what do we look for in him /her.
Below are 10 reasons we trust someone.
Because that person :
- won't harm us
- would protect us
- has never failed us
- is part of our family
- we compete with, but never at cost of our relationship
- guides us
- is one we respect
- has cried in our grief
- we have an emotional bond
- is present in all my main life events