How to gain customers trust

What should the business leaders do to get into the 'family' orbit of the customer's experience levels.

• Emotion - Make the customer laugh

1. Check how a business program on radio does it. I love the way Kai ryssdal anchors 'marketplace'[mp3] an american NPR radio program.
2. Another gem is this program on car repair. How can anyone talk about car repair and generate so much fun. My favorite - cartalk on NPR.

• Involve Music - Best way to reach hearts

1. iPod had many good things going for it. Best of all (I think) is that it is a platform of music. Naturally people connect emotionally to it.
2. Note the way movies use background music to involve the viewer at even deeper levels.

and

• Know your customer's other family members
• Integrate your product into users lifestyle
• Integrate your product into users home environment
• Make your product a gateway to other rich experiential environments for the user
• Guide the user in their life
• Become an art for the user to admire

Any examples that you have ... or maybe some other parameters !!